Brand
A brand is no longer what we tell the consumer it is, it is what consumers tell each other.
- Scott Cook
We Build your Brand
A brand is much more than a logo, it is what people think and perceive, this implies first of all building that idea and keeping it intensely alive over time.
If the concept is well developed, the identity of the brand can be better communicated without losing its essence, showing a modern and innovative character. By creating a recognizable, trustworthy, and consistent image for your business, you can earn your customers’ attention and loyalty.
The logo is vital in branding and plays an essential role in the recognition of a brand’s identity.
At MarkaDM we take the following into account when developing your brand identity:
- The personality
- The identifier
- Find your style in terms of color, shape and typography
- Project and connect our brand when using digital graphic applications, stationery, uniform, outdoor and indoor environment.
We design communication strategies so that your brand, product or service is effectively and innovatively connected with your user or consumer.
What clients say
Gitsy Vasquez2023-08-01Excelente, trabajo impecable. Cuidó todos los detalles desde el principio, entendió perfectamente lo que mi marca requería desde el día uno. Fue cuidadosa en entregar todo el material nuevo de mi marca en tiempo récord. Buena comunicación, desde el inicio escuchó todo lo que yo quería que mi marca expresara.Denis Becirevic2023-07-27I love the website created for me and how quick and responsive everything was!Vanessa Gonzalez2023-02-02It has been an amazing experience to work with a competent group of people. Mary especially has made this process easy and even fun! The quality of the work product is superior to anything I've seen. I'm excited to continue working with this team and place my entire focus on what I love about my Hypnotherapy practice; hypnotizing my clients💙 Thank you MARKA!Patricia Stefani Baptista Rivas2023-02-02Excelente servicio! Mi página web está hermosa y funciona muy bien! Gracias MarkaMarianna Meléndez Meeléndez2023-02-02Ha sido una gran oportunidad trabajar mi marca con ellos, he logrado crecer desde el punto de vista profesional y publicitarioRaul Aponte2021-11-10Excelente servicio, saben escuchar las ideas para adaptarlo a la realidad del mercado.Anais Jimenez2021-11-09Son excelentes profesionales, realizan diseños muy creativos e innovadoresNur eljuri2021-11-09Tuve la oportunidad de trabajar de la mano de Marka, excelente el trabajo, desde el desarrollo de mis ideas y necesidades , los procesos, los objetivos de mi negocio, el diseño que fue adaptándose hasta conseguir el 100% de lo que yo buscaba. Pudieron plasmar en mi marca el reflejo exacto de lo que yo quería proyectar, me encantó también la armonía, es decir todo combinaba y encajaba, ya que esta muy bien concebido en el criterio en del diseño espectacular. Los recomiendo de primera mano.Neyda Lugo Meléndez2021-11-07A través de este portal, quiero agradecer al equipo MARCA por su servicio en el diseño de portada y contraportada de mi libro. Un trabajo impecable y hermoso. Gracias por su paciencia conmigo
Discuss your branding identity development ideas with us today.
Are you interested in giving your brand dynamism?
A dynamic brand is defined as a brand with more energy that can show change, movement and flexibility. Dynamic brands are often called living brands, because they physically change or move, reflecting the very definition of dynamism.
Dynamic brands have a better chance of surviving in the market since they are more striking, innovative, fresh and by interacting with the different basic elements of an identity creates a more pleasant connection with the public. Distinction, legibility, visual impact and ergonomics are important factors to take into account when conceiving Branding
Rebranding
Rebranding implies the total or partial reconstruction of the brand, be it the name, logo design or even the form of communication and sale. The purpose of all this is to create a new identity with more personality.
When to start a rebranding process?
- The target or target audience has changed and therefore it is necessary to think of another strategy aimed at the new audience to reconnect.
2. The identity does not reflect what is intended.” This is very common when you are setting up a business and the look is being designed in a hurry, which is a serious mistake. But thanks to rebranding you can have a second chance to channel the ideal image.
Faced with the “appearance of new competitors”, the brand may be threatened and therefore it is obliged to make a radical change and enhance that small difference.
3. The loss of market share makes brands consider redirecting their branding strategy seeking relevance and a different perception of the brand.
4. It is also recommended that to “eliminate the bad image” of the brand, the changes start from its roots and not something merely aesthetic.
Discuss your branding identity development ideas with us today.
Frequent Questions
Design
Step 2: Send your proof of payment to the email sales@markadm.com
Step 3: After the meeting you will be sent the requirements for the development of your brand. Once all the requirements have been completed, you must send it to the email design@markadm.com.
Step 4: Proposals for your brand are delivered and identity adjustments, verification and approval are carried out.
Step 5: Sending your identity in the different formats and versions of the identity.Now, enjoy your new identity!
In this manual you will find the essence of the brand personality: the fonts, the logos, the colors, the languages, the tone, the story and everything necessary that the marketing team needs to carry out the communications while maintaining a coherent line and structured.
A Brand Book creates connections with customers who perceive, through it, a detailed and consistent image of the brand, which reminds them at every moment that it is an entity with a dynamic personality, alive and with its own voice.
- Naming
- Philosophy
-Tone and communicational style
- Language
- Concept
- Corporate elements
- Identifier specs
- Colour
- Typography
Backgrounds in corporate colors
- High contrast
- Uses not allowed
- Graphic elements
- Graphics Applications
- Stationery
- Uniforms
- Exterior Environment
- Indoor Environment
- Signage
Brand Strategies
- Brand goal
- Positioning
- Communication Strategies
- Conventional initiatives
- Printed media
- Digital Initiatives
- Social networks
- How should we publish
When there is no established brand manual, misuse of the graphic image is common. Without consistency in this area, it would be difficult to transmit the culture of the organization and position itself in the markets.